(415) 889 9399

Cindy Light

 

Bridging the Gap Between Americans and the Chinese

Professional Speaker, Expert on Chinese Business Etiquette and Culture

How do you know that your company needs Cindy’s Programs?


A true story: An American bank lost $500,000 in business to its competitor in less than a minute because its financial adviser didn’t understand how to be sensitive to the Chinese culture. If you are looking to start doing business with the Chinese, or have clients who are Chinese, you must be familiar with Chinese culture and etiquette.


For example, can you answer the following questions?


Why do the Chinese hate to hear any words that relate to death in the beginning of the day?  



When Chinese people say your price is “too high" does it mean they're not interested?



When your Chinese business partner shakes your hand and tells you “No problem," what does that really mean? 



What numbers should you use in your business statements, and which ones should you avoid? 



Why are more than 95% of important deals made outside the office? 



How will the correct etiquette at the dining table help to open the doors to your business in China? 



Why can one unhappy Chinese client cause you to lose hundreds of others?


What can you do that will magically turn a sad situation into a happy one?




張新地